Why NikkieTutorials ‘coming out’ video is already the best thing about 2020

15 Jan 2020

“Planet Earth is full of labels. And I’ve never been comfortable with labels” 

So we are only two weeks into the year and Nikkie Tutorials has already broken the internet. With a powerful, heartfelt and emotional video that dropped on Monday, the makeup YouTuber came out as transgender. Since then, it has amassed over 16 million views and counting and the hashtag #IamMe is trending all over the world. Here at Ditch the Label, we absolutely believe that everyone has the right to be exactly who they are, free from prejudice and hate, so here is why this video is basically the best thing about the year already. 

Trans rights are human rights

First off, this. Trans rights are human rights. Nikkie mentions in her video that she was being blackmailed and so decided to take the narrative into her own hands, before she was ready. Let’s be clear on this – coming out should always be down to the person who wants to come out and them alone. It’s a basic right to be able to have some control over who knows what about you, and this was taken away from her. Despite this, she still did it with grace. 

Trans rights nevertheless are under attack the world over, and many trans people live with abuse and fear every day. We teamed up with our friends over at Brandwatch to take a look at transphobic abuse online, and you can read the full report here

F*** the haters, amiright? 

Transphobic abuse is something that trans people have to deal with every single day of their lives. Our research looked at 10,000,000 public social media posts over a three year period, 1,500,000 of which were put on a scale of transphobic abuse. That’s right, it happens so much that there is even a scale for it, going from ‘acts of trans bias’ all the way up to inciting trans genocide. That’s horrendous.

Nikkie’s brave coming out video showed us all just how hard it is for someone to come out, and how that’s even harder for someone who is being blackmailed. Like we said above, it’s the right of only the person who is coming out to control that narrative, and absolutely no one else. 


The support she is getting is giving all the warm fuzzies

Possibly one of the absolute very best things about this though, is the support we see she is getting from every corner of the internet. Whilst there may be a few haters out there trying to shout her down, we are so happy to see everyone backing her until the end on this one. You deserve the love Nikkie, you are fire. 

Now one of the largest makeup channels in the world is owned by an openly transgender woman 

Visibility can be tough for a trans person, and can often be the last thing they want. But by providing the world with another strong, smart, powerful role model who just happens to be trans, hopefully the world will become more of a kinder place for trans people to exist. We certainly hope it will. 

“This feels liberating and freeing, but I, at the end of the day, am still Nikkie.”

Towards the end of the video, Nikkie states just how much this has been tearing her apart, but also how incredibly liberating it feels to be free of the weight of carrying it around. Coming out can be super difficult, but most people state it makes them feel so much better to be able to live life without the burden of a secret. The most important thing to remember though is that if you are struggling with this, you can come out to whoever you feel comfortable with, and at your own pace. Someone else’s story is not yours, and you get to decide when and to whom you come out. Need some help coming out as trans? We’ve got some top tips for you here

#IamMe

Just hours after the video dropped, the hashtag #IamMe was trending across social media. We are here for it. You are who you are, and that is pretty damn amazing. You are unique and individual, and with that comes so much power to be happy. You are who you are, and whatever you might be going through, you’ve got this. 

So Nikkie, we applaud you for everything you are doing. We stan a strong woman, and we are backing you all the way b. 

You can watch Nikkie’s video below

Feel like you need someone to talk to, but maybe can’t speak with those in your life yet? You can speak to one of our trained Digital Mentors here for confidential support.

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