Take a moment to imagine a class of 30 children. Statistically speaking, approximately 15 of them will experience bullying at some point. As a result, 5 will self-harm and 1 will have a failed suicide attempt, they may even be successful at it. Today we launch Ditch the Label USA with one key objective: to end bullying once and for all.
Our journey began in 2012, when Liam Hackett, our CEO decided to use his own experiences of bullying to take a stand and to fight for a society that is fair, equal and free from all types of bullying. We grew and grew until we became one of the leading anti-bullying non-profit organizations in the UK; helping thousands of young people each month to overcome bullying.
But bullying isn’t just something that affects people in the UK, it is an international social epidemic, which is why we decided to scale our support internationally. Welcome to Ditch the Label USA: the ultimate resource for help and support across the entire country for anybody who is impacted by bullying.
As a digital non-profit, we provide most of our advice and support online directly through our website and in partnership with online games and communities. We’ve already got hundreds of guides, tips and articles to help you overcome a range of bullying-related issues; such as ways to overcome bullying, the psychology of why people bully others, coming out advice and safer alternatives to self-harm. All of these guides are available now – just type a question into our search engine and we’ll do our best to answer it. You’ll find the tool under the ‘Get Help’ section. We’re also partnering up with other well known organizations; such as GLAAD, StopBullying.gov and The National Suicide Prevention Lifeline to share insights and to co-create new tips and guides.
Over the next few months, we’ll be introducing some exciting new features and functionality which are currently being developed behind the scenes. This includes the Ditch the Label community, which is anticipated to connect thousands of people worldwide through the sharing of advice and support.
We would also like to take the opportunity to announce an exciting new partnership with Axe. Based on our research and expertise, we know that the majority of those who bully are men. We also know that men are actively discouraged from opening up about their emotions and instead, often respond with aggression.
To tackle this, Axe has partnered with us to help ensure young guys in the U.S. and the UK have the tools and resources they need to say a huge, big, fat no to bullying and to be comfortable with who they are. Without the pressures and limits of traditional masculinity.
Our partnership with Axe is enabling us to reach more guys with our message and get guys to quite literally, ditch the labels that hold them back, freeing them to be their own man, on their own terms. It’s a win-win situation.