Categories
Gender Interview

‘Support Women: Support the World’ – with Tamara Hill-Norton, CEO of Sweaty Betty

We had a chat with the CEO of women’s sportswear brand Sweaty Betty about the ‘Support Women: Support the World’ campaign, starting a business and empowering strong women around the world.

Tell us a little about why you started Sweaty Betty. 

‘I started Sweaty Betty after spotting a gap in the women’s activewear market. At the time I was working as a buyer for Knickerbox, an underwear brand and we started to do a little bit of sportswear. As a sports enthusiast this lead me to realise there was nothing on the high street offering good-quality, female sportswear. At the time, activewear for women just wasn’t a thing, it was all about big, male-oriented sportswear stores. So, then, I thought, ‘Right, this is a proper gap in the market’. After being made redundant, I took the opportunity to evolve the concept to create beautiful clothes for women who live active lifestyles – whether yoga, skiing, swimming or running, I wanted to provide products that could be part of every woman’s wardrobe.’



What inspired you to launch the ‘Support Women: Support The World’ Campaign?

‘At Sweaty Betty our mission has always been to empower women through fitness and beyond, so we have created this collection to celebrate strong and powerful women worldwide in time for International Women’s Day.  One of the main rules we live by is to find strength in sisterhood and be kind to each other, so we are wanted to work alongside charities that completely resonate with our brand mission to give back.’

What challenges do you think young women are facing today? And what advice would you give them? 

‘As a mum of three, one of the biggest challenges young women face today has to be social media and the pressures that come with this. I always say to my daughter that surrounding yourself with the right people is crucial. It’s so important to be kind to each other. I teach my kids not to judge others by their appearance. Instead of knocking each other down, I tell them it’s cool to be kind.’

What challenges did you face, either starting out or even today, as a female CEO? 

‘The beginning was stressful to say the least. I opened our first shop in November and my only staff member decided to quit, so I was left to run the entire store on my own over Christmas. In hindsight it was a great experience being on the shop floor, as I learned a lot about the customer, but there’s no denying it was a really difficult time. Though, I learnt that in order to achieve a work life balance and feel calm and fulfilled, not stressed, you have to feel in control of your time. No-one is ever going to give you more time and you are never going to suddenly have more time. So you have to make time for the things that matter the most to you.’

[full-width-figure image=”https://www.ditchthelabel.org/wp-content/uploads/2019/03/sweaty-betty-support-women-2x-compressor.jpg”]

If you could inspire one change through the campaign – what would it be?

‘To bring women together and encourage everyone to be strong and confident in who they are and support each other.’

Why did you want to support Ditch the Label through the campaign?

‘For our new year campaign this year we have worked with three incredible women, including Mia Kang, who selected Ditch The Label. Your message of equality and accepting each other is something we really stand behind as a brand, and after being bullied as a child, Mia was really passionate about choosing Ditch the Label as she loves how you encourage everyone to be strong within and unapologetically themselves.’

To snap up one of Sweaty Betty’s limited edition tees for Ditch the Label, click here.

For loads more great stuff, including inspirational quotes, cute pics and links to support, follow our instagram @ditchthelabel.

RSS FORUM CHATS

  • Confused
    So I posted something saying feeling better. And asked how do I tell my bf that I rather go by a different set pronouns. But now I keep hearing him talking to his ex. We will call her Lilly. Lilly is bi and has a girlfriend now. I am jealous bc she can pull both […]
  • My vent 😭😭😭😭
    I just want to be skinny without people controlling me telling me to eat, threatening to take me to the doctors if I'm poorly. Well well done because I'm in this unit thingy. Honestly let me live my life leave me alone. I'll be dead If you'd let me do my thing. Leave me the […]
  • Paying for the first date...
    So who pays for the first date. I've heard a many mixed things... The man should pay, the woman should pay, bill should be split, the person that asked should pay as they are then "taking them out"... What are your guys' thoughts?
  • Post your thoughts on Christianity, do you think it's homophobic?
    God says to love all as He has loved you, love your neighbor as thy yourself... Yet he also says adultery and same sex relationships are not His way, that is if you are to love Him. It is very nuanced, but do you think Christianity is homophobic?
  • I don’t know what to do
    Weird things have been happening to me, I don’t know why this is happening to me especially when I finally get the opportunity of a life time. I can’t even sleep an night anymore because this is happening. I could really use a little help right now.
  • How do I convince my mom to let me keep my short hair?
    Its been like 2 years since I had short hair , but like my parents did not have a problem with it because it was a "feminine" length. I honestly always hated having long hair and love the way short hair looks and so, I made a huge decision and I have always been convincing […]