Categories
Gender

Sexist Ads Through the Ages

Sexist Ads: Through the Ages

Oh, the glories of being a woman. Cooking. Cleaning. Waiting for your man. And when you find the time, working on that curvaceous figure that everyone craves. Or was it slim figure? We just can’t keep up. Actually, thinking about it, are we smart enough to drive nowadays? What’s the 411 with that?

It seems the idea of what it is to ‘be feminine’ has changed drastically over years. We need to ‘man up’ and ‘stop being so fickle’. And if the adverts of yesteryear are anything to go by, they weren’t opposed to men abusing their wives if they bought the wrong coffee either… But have things really changed? Join us as we compare and contrast the old and new of seriously demeaning, objectifying and sexist ads.

Your body isn’t good enough.
In the 1920’s we were ‘too skinny’…

1920

…Vs. us all being ‘too fat’ in 2015

2015

The 1970’s gave us cars
… that were FINALLY simple enough for a woman to drive. Phew.

1970s

Hey, men! Want to get laid? Buy a car and she’s yours

BMW-2008

Us women and our little lady brains, what are we like eh?

1950's

At least we knew where we belonged back then!

1950's

Under a mans foot, of course!

this-is-a-modern-ad-for-valentino-at-least-the-woman-as-rug-image-was-a-joke

1951-show-her-its-a-mans-world

Or in an abusive relationship?

898f92b1ebdcaa89a84cb6bf16a4eb38

898f92b1ebdcaa89a84cb6bf16a4eb38

But at least our husbands could pre-empt our cleaning desires back in the ‘good old days’

1950s

Oh wait…

today-home-appliances-are-still-the-key-her-heart

The 1950’s showed us coffee-induced domestic violence…

1952

…And Ford India has kept it alive and well

2013

From the 70’s when ‘innocence is sexier than you think.’

1974

This recent ad from Tom Ford. Just. Plain. Weird.

thylane

Apparently masculinity is saving a woman from a gorilla in a river. With your top off.

1950

…Tell that to Brad.

1999

But we’ve consistently understood who our best friend is, right girls?

2007

sexism10-520x366

For the record, we absolutely detest all of the sexist ads shown on this page. What do they teach us a society? They condition us to see women as objects. As slaves. As submissive. Wake up call: WE’RE NOT. We are equals, believe it or not.

RSS FORUM CHATS

  • Confused
    So I posted something saying feeling better. And asked how do I tell my bf that I rather go by a different set pronouns. But now I keep hearing him talking to his ex. We will call her Lilly. Lilly is bi and has a girlfriend now. I am jealous bc she can pull both […]
  • My vent 😭😭😭😭
    I just want to be skinny without people controlling me telling me to eat, threatening to take me to the doctors if I'm poorly. Well well done because I'm in this unit thingy. Honestly let me live my life leave me alone. I'll be dead If you'd let me do my thing. Leave me the […]
  • Paying for the first date...
    So who pays for the first date. I've heard a many mixed things... The man should pay, the woman should pay, bill should be split, the person that asked should pay as they are then "taking them out"... What are your guys' thoughts?
  • Post your thoughts on Christianity, do you think it's homophobic?
    God says to love all as He has loved you, love your neighbor as thy yourself... Yet he also says adultery and same sex relationships are not His way, that is if you are to love Him. It is very nuanced, but do you think Christianity is homophobic?
  • I don’t know what to do
    Weird things have been happening to me, I don’t know why this is happening to me especially when I finally get the opportunity of a life time. I can’t even sleep an night anymore because this is happening. I could really use a little help right now.
  • How do I convince my mom to let me keep my short hair?
    Its been like 2 years since I had short hair , but like my parents did not have a problem with it because it was a "feminine" length. I honestly always hated having long hair and love the way short hair looks and so, I made a huge decision and I have always been convincing […]