Ever been told to ‘grow a pair’ or ‘be a real man’…?
Ditch the Label are supporting Axe in their mission to get guys to ditch the labels holding them back. With 57% of guys being told that real men should behave a certain way, its no wonder guys are constantly questioning whether ‘it’s OK’ to wear skinny jeans, date a taller girl, be depressed, be fat, be thin…
Our partnership with Axe is focused on giving young guys the tools and resources they need to say a huge, big, fat no to bullying and be comfortable with who they are – without the pressures and limits of traditional masculinity.
Join the conversation #IsItOKForGuys
Too many guys are asking themselves… ‘is it ok?’ So, these guys helped answer…
Check out our store for some awesome limited edition ‘Is It OK For Guys’ T-shirts!
Talk to us! Join our community and start that conversation today!
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