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Is it ok for guys to cry?

Guys are searching online what it means to be a man.

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What To Do When You’re Angry 😡

Anger is something that every single person will experience at varying levels. It’s completely normal to feel anger, it’s an acceptable emotion and there are healthy ways of expressing it and some not so healthy ways too. So, instead of boring you with the same old anger management techniques like counting to ten and deep breathing […]

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Is It OK For Guys…?

Ever been told to ‘grow a pair’ or ‘be a real man’…? Ditch the Label are supporting Axe in their mission to get guys to ditch the labels holding them back. With 57% of guys being told that real men should behave a certain way, its no wonder guys are constantly questioning whether ‘it’s OK’ to wear […]

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“Guys Don’t Cry” – The Myths & Truths

Masculinity Myth #1 – Guys don’t cry. Our research shows that people associate masculine behaviours with strong and powerful characters. With 71% choosing ‘strong’ as a descriptor for masculinity, its no wonder guys think it’s not ok to cry. On top of this, 57% of American guys and 50% of British guys agreed that society tells […]

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Masculinity Debunked: is it OK to Feel Like a Girl?

According to Ditch the Label and Axe research, guys have been asking the question: “Is it ok to feel like a girl?” … so, we answered it. *spoiler alert* the answer is YES! Of course it’s ok to feel like a girl, why wouldn’t it be? Girls are awesome! 😝 However, this question needs breaking […]

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To My 15 Year Old Self…

So, we asked a bunch of guys what they wish they knew about love when they were 15 and here’s what they said… Sometimes we need advice from someone who speaks from experience but not every guy has a dad, uncle, older brother or relative to pass on their worldly wisdom. Love is something that […]

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Is It OK For Guys to Wear Pink?

YES!!!!! …All day, every day and here’s why: 1. Pink’s history is all man. It is only in the last 80 years that the colour pink was chosen as a gender marker to signify if a baby was a girl or a boy. In fact, prior to the 1950’s pink was considered to be a […]

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5 Top Tips for Guys to Keep Happy and Healthy

We drafted in the professionals on this one: Bryan Wither at The Body Positive Fitness Alliance shares his wisdom on all things fitness! Here are Bryan’s tips on staying happy and healthy from a body positive perspective! This is all you need to stay in top form … 1. Have goals. Professional goals. Personal goals. Fitness […]

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10 Things You Need to Know About Dating

We’ve all had our fair share of shoddy dates. Here are 10 things you should know which will make dating a lil’ easier and full of genuine romance, instead of embarrassment and awkward silences….💔💔💔 1. Everyone is nervous on a first date. It doesn’t matter how old you are or how many dates you’ve been on, […]

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Attention Shy Guys – This One’s For You…

Some people are shy. Some people are not… Social anxiety and shyness can be really difficult to overcome. Being shy and suffering with social anxiety can sometimes be the biggest road block when it comes to making new friends, meeting new people and expressing yourself. Some people are born shy, others are shy because of things […]

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The mission

Young guys live in a world filled with labels and limits. In fact, over 70% of them have been told that a real man should behave a certain way. Pressure that ultimately makes bullying, depression and suicide so common among men.

With #isitokforguys, AXE and Ditch the Label will launch our ambition; to expose the pressure guys feel to ‘be a man’ and empower them to be whoever they damn well want. We want to fight those limitations and create a society where there is no wrong way to be a man. No labels. No limits on what men can or cannot be.