Award-Winning Campaigns That Create Real Societal Change

We work with leading creative talent, celebrities, influencers and real people to regularly create powerful campaigns designed to challenge discrimination and bullying behaviors within society.

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Equal Love

Right now, more than ever before – the world needs love. A love that is fairly equal and prejudice-free. Our Equal Love campaign explores the beauty found within different types of relationships. The video follows the journey of 6 people: one straight, one gay and one lesbian couple.

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The Body Confidence Revolution

1 in 2 are unhappy with how their body looks and it’s no surprise when there’s little visibility of diverse body shapes in the media we consume. We’re taking a stand with our body image social experiment.

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The Hidden Side to Bullying

We uncover the aspect of bullying that nobody ever talks about: the story of the person doing the bullying, in our emotional video.

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Masculinity Debunked

Based on our research and expertise, we know that the majority of those who bully are men. We also know that men are actively discouraged from opening up about their emotions and instead, often respond with aggression. To tackle this, we are supporting Axe’s mission to, quite literally, ditch the labels that hold guys back, freeing them to be their own man, on their own terms.

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We Like Your Face

We ran a series of intimate photography sessions in the Ditch the Label studio and invited our supporters along to donate their unedited, raw headshots for our public gallery.

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Mixtape

We partnered up with leading international DJ’s to produce over 20 exclusive Ditch the Label guest mixes. If you’re into house music, this is definitely one for you.

Play Mixes

Interview Series

Celebrity Stories

Statistically speaking, 1 in 2 have experienced bullying. The odds are, some familiar faces have been through it too. This ongoing series features some inspiring stories from well known faces.

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