Global Campaigns That Create Real Societal Change

We work with leading creative talent, celebrities, influencers and real people to regularly create powerful campaigns designed to challenge discrimination and bullying behaviours within society.

campaign

Equal Play

Together with EA Games, we are standing for gaming culture that is free from sexism and cyberbullying, with gaming environments that are inclusive for all!

view campaign

video

The Anthem

This is our vision. This is our purpose. This is our manifesto. Our new video showcases Ditch the Label and our ethos for a world that is fair, equal and free from all types of bullying.

watch THE ANTHEM

campaign

Gamers Unite for a Better Internet

We are standing with EA Games for acceptance and tolerance within our games and truly making the internet a better place.

view campaign

campaign

Is it okay for guys…?

Guys are searching online for information on what it means to be a man. We worked with Lynx (Axe) to give them the answers they’ve been searching for…

view UK campaign

video

Is it an Insta Lie? Social media vs. reality.

We’re all guilty of twisting the truth a little bit on social media, but at which point has it gone too far? We’ve partnered with boohoo.com to expose the most common lies that people tell on social media.

65M+ views

Watch the video

video

Equal Love

Right now, more than ever before – the world needs love. A love that is fairly equal and prejudice-free and doesn’t discriminate based on gender, sexuality, race or any other characteristic.

Watch the video

campaign

The Body Confidence Revolution

1 in 2 are unhappy with how their body looks and it’s no surprise when there’s little visibility of diverse body shapes in the media we consume. We’re taking a stand with our body image social experiment.

view campaign

campaign

We Like Your Face

We ran a series of intimate photography sessions in the Ditch the Label studio and invited our supporters along to donate their unedited, raw headshots for our public gallery.

View gallery

video

The Hidden Side to Bullying

We uncover the aspect of bullying that nobody ever talks about: the story of the person doing the bullying, in our emotional video.

Watch the video

get involved

Got an idea?

Whether you feel like something is missing or want to collaborate, we’d love to hear from you.

Get in touch