About our partnership with Axe

Mission

Based on our research and expertise, we know that the majority of those who bully are men. We also know that men are actively discouraged from opening up about their emotions and instead, often respond with aggression. To tackle this, we are supporting Axe’s mission to, quite literally, ditch the labels that hold guys back, freeing them to be their own man, on their own terms.

Our partnership with Axe is focused on giving young guys the tools and resources they need to say a huge, big, fat no to bullying and be comfortable with who they are – without the pressures and limits of traditional masculinity.

We know guys spend a lot of their time online, so we’re creating an easy to use platform for the UK, US and Mexico, housing everything guys need to get rid of limiting labels. This platform will be powered by Axe and will include communities, chats and mentors. Together with Axe, we will also create blogs and videos about masculinity and labels.

We’re aiming to help at least 474k people through our partnership with Axe. We’re confident that we will get more young people talking about bullying and the labels that guys suffer under - and this is something we are very proud of.

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Is It OK For Guys…?

Ever been told to ‘grow a pair’ or ‘be a real man’…? Ditch the Label are supporting Axe in their mission to get guys to ditch the labels holding them back. With 57% of guys being told that real men should behave a …

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“Boys Don’t Cry”

Masculinity Myth #1 – boys don’t cry. Our research shows that people associate masculine behaviours with strong and powerful characters. With 71% choosing ‘strong’ as a descriptor for masculinity, its no wonder guys think …

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Also By Our Collaboration

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Masculinity Debunked: is it OK to Feel Like a Girl?

According to Ditch the Label and Axe research, guys have been asking the question: “Is it ok to feel like a girl?” … so, we answered it. *spoiler alert* the answer is YES! Of course it’s ok to feel like a girl, why wouldn’t it be? …

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To My 15 Year Old Self…

So, we asked a bunch of guys what they wish they knew about love when they were 15 and here’s what they said… Sometimes we need advice from someone who speaks from experience but not every guy has a dad, uncle, older brother or relative to …

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Is It OK For Guys to Wear Pink?

YES!!!!! …All day, every day and here’s why: 1. Pink’s history is all man. It is only in the last 80 years that the colour pink was chosen as a gender marker to signify if a baby was a girl or a boy. In fact, prior to the 1950’s pink was …

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5 Top Tips for Guys to Keep Happy and Healthy

We drafted in the professionals on this one: Bryan Wither at The Body Positive Fitness Alliance shares his wisdom on all things fitness! Here are Bryan’s tips on staying happy and healthy from a body positive perspective! This is all you …

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10 Things You Need to Know About Dating

We’ve all had our fair share of shoddy dates. Here are 10 things you should know which will make dating a lil’ easier and full of genuine romance, instead of embarrassment and awkward silences….💔💔💔 1. …

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Attention Shy Guys – This One’s For You…

Some people are shy. Some people are not… Social anxiety and shyness can be really difficult to overcome. Being shy and suffering with social anxiety can sometimes be the biggest road block when it comes to making new friends, meeting new …

Read More Attention Shy Guys – This One’s For You…