About our partnership with Axe

Mission

Based on our research and expertise, we know that the majority of those who bully are men. We also know that men are actively discouraged from opening up about their emotions and instead, often respond with aggression.

To tackle this, we are supporting AXE’s mission to show guys there’s no one way to “be a man” and thus quite literally ditch the labels that hold them back. Our partnership of more than a year is focused on giving young guys the tools and resources they need to say a huge, big, fat no to bullying and be comfortable with who they are – without the pressures and limits of traditional masculinity.

We know guys spend a lot of their time online, so we’ve created an easy to use platform for the UK, US and Mexico, housing everything guys need to get rid of limiting labels and reduce bullying. This platform is powered by AXE and its Find Your Magic Initiative, and includes communities, chats and trained mentors.

We’re aiming to help at least 474k people through our partnership with Axe. We’re confident that we will get more young people talking about bullying and the labels that guys suffer under - and this is something we are very proud of.

Article

What To Do When You’re Angry 😡

Anger is something that every single person will experience at varying levels. It’s completely normal to feel anger, it’s an acceptable emotion and there are healthy ways of expressing it and some not so healthy ways too. So, instead …

View Article

Article

It’s Time to #AXEpressYourself…

#AXEpressYourself The way we all express ourselves – from the clothes we wear to the way we style our hair – is quite often related to how confident we’re feeling. Our friends at AXE share our passion for helping guys feel their most confident …

View Article

Also By Our Collaboration

Read More…

THE ANTHEM

We live in a world where it is a rebellion to be yourself. Where people are ostracized and bullied because of attitudes towards how they look, who they love, the color of their skin or pretty much anything that makes them unique. We say enough …

Read More THE ANTHEM
Read More…

How to Approach your Crush on Valentine’s Day

Whether it’s online or IRL, it can be seriously hard to tell someone that you actually ‘like’ them. Ditch The Label put their heads together with Axe to come up with the ultimate do’s and don’ts when it comes to V-day dating… 1. Keep it …

Read More How to Approach your Crush on Valentine’s Day
social media addiction Read More…

7 Signs You’re Addicted to Social Media

…Are you addicted? 1 in 3 people say they use social media constantly and 60% of people say they can’t go more than a day without using it. But what are the warning signs that you’re addicted? Ditch the Label teamed up with Axe …

Read More 7 Signs You’re Addicted to Social Media
trolling Read More…

Is It OK to Troll a ‘Troll’?

Trolling is not OK… Troll Trolling is not OK either! Here at Ditch the Label, we know that bullying is a behavior and like all behaviors, it will continue to evolve and adapt to any new environment it finds itself in unless it is …

Read More Is It OK to Troll a ‘Troll’?
is it ok? Read More…

Is It OK For Guys…?

Ever been told to ‘grow a pair’ or ‘be a real man’…? Ditch the Label are supporting Axe in their mission to get guys to ditch the labels holding them back. With 57% of guys being told that real men should behave a …

Read More Is It OK For Guys…?
Guys don't cry Read More…

“Guys Don’t Cry” – The Myths & Truths

Masculinity Myth #1 – Guys don’t cry. Our research shows that people associate masculine behaviours with strong and powerful characters. With 71% choosing ‘strong’ as a descriptor for masculinity, its no wonder guys think …

Read More “Guys Don’t Cry” – The Myths & Truths