Annual bullying survey
Parents Research

The Annual Bullying Survey 2017 – Recommendations

Last year, a record amount of students aged 12-20 completed the largest edition of ‘The Annual Bullying Survey’. We surveyed over 10,000 young people and measured their experiences of bullying, whilst also uncovering what it’s really like to grow up in a digital world.

The groundbreaking report unveils new statistics about the climate of bullying within the United Kingdom and provides an intimate portrayal of the impact social media and online identity is having on young people. If you are yet to read the report you can find it here.

Click below to download our brand new 2018 survey report:

Annual Bullying Survey 2018

Unlike previous editions of The Annual Bullying Survey, we have decided to make our recommendations for parents/guardians, educators, policy makers and stakeholders completely digital. This allows us to link to, and include the latest resources and insights to bring us even closer to combatting bullying once and for all.

Appearance, Body Weight, Size or Shape Based Bullying

Appearance and weight-related bullying has impacted half of young people and this can be damaging to self-esteem, often with long-term impacts on confidence and self-perception. As this is often a symptom of low self-esteem from the perpetrator, we recommend body confidence training for all students.

Body positive messages need to be promoted widely throughout schools and colleges. Workshops with guest speakers to promote positive body image, health campaigns featuring different, healthy body shapes and sizes and PSHE lessons on health issues such as anorexia and extreme dieting are some examples of positive measures you can take.

Interests and Hobbies Based Bullying

Interests/Hobbies derived bullying was the second greatest reason given for bullying; affecting over a third of students. It is important to provide the opportunity for a wide range of extracurricular activities and enrichment programmes that represent the interests of all of your students. Embracing events such as Black History Month, culture weeks, special days, LGB&T pride, talent shows, and school or media projects can be a great way to bring different demographics together and celebrate diversity.
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Gender Stereotype Based Bullying

Bullying for not conforming to gender stereotypes affects a significant number of bullied students and continues to limit young people’s future ambitions and careers. Educating and engaging with young people about preconceived gender role ideas and stereotypes can help in ensuring they understand the limitations this puts on both genders. Males are more likely to bully than females because of the harmful gender norms attached to masculinity, so both males and females should be encouraged to take part in a range of activities, courses and positions of authority within schools and colleges.

Do not segregate genders within lessons or extra curricular activities; especially within sports, science, performing arts, computing and business. Gender neutral facilities are, in addition, a positive way of removing gender barriers.

Bullying of Minority Groups

A large proportion of bullying is often prejudice based and due to attitudes towards a disability, race, culture, gender identity or sexual orientation. It is important to ensure that all minority groups are fully and positively represented and that appropriate support services are made available and endorsed throughout educational establishments.

Dealing with those who bully

It is vital not to overlook the fact that many students who bully others do so as a coping mechanism for their own trauma and stressful situations that are not being addressed. It may be that the student has experienced a significant bereavement or there could be abuse in their home life. Try to compassionately understand a student who is bullying in order to find the source of the problem. Responding with negativity and punishment may not be a strategy that meets the complex needs of all students. It is progressive to avoid the villainisation of those who bully and we strongly advise studying the insights contained within our research reports (in particular The Annual Bullying Survey 2016) in order to proactively help all young people.

Further reading:
– Annual Bullying survey 2018
– Why people bully


Of those who reported bullying a significant number experienced bullying online. It is essential that schools and colleges take cyberbullying seriously and treat it on the same level as other bullying issues. Teachers should proactively monitor the potential signs of cyberbullying as they can be less obvious than verbal or physical bullying in the classroom.

Education is key in arming all students with the knowledge of how to stay safe online and how to report offensive content; PSHE lessons and workshops are effective spaces for this but we would strongly recommend teaching Media Information Literacy / Digital Citizenship so that students have the resources and resilience to cope if they are affected and feel able to reach out for support if they need it.

Please do get in touch or check the website for our resources which are updated to reflect the changing nature of social media and online trends. For further reading, visit the Cyberbullying Hub

Mediation and Restorative Justice Techniques

Although zero tolerance policies may be appropriate at times, we strongly suggest that schools and colleges utilise mediation and restorative justice techniques wherever possible. Mediation can be highly effective in rebuilding friendships where bullying has occurred as a result of a fall-out between friends or peer groups. It encourages understanding and creates empathy for the person being bullied and can prevent those involved from engaging in bullying behaviour again.

Other restorative justice techniques can be effective in enabling the person bullying to reflect on their behaviour and challenge their views and actions. It can be a useful space for them to open up about any issues they may be facing.

Reporting to Teachers and Family

Teachers and families were equally the 1st most turned-to source of support for students. With over a third left feeling dissatisfied with the response from teachers this is an area that needs addressing. It is essential that teachers are regularly trained in bullying protocol and are approachable, proactive and fully aware of your anti-bullying procedures and how best to support students. With 89% of bullying reported to parents/guardians resulting in a far higher satisfaction rate it is vital to keep an open dialogue of consultations between teachers and parents/guardians so parents feel able to express or raise any concerns and work together with schools and colleges to solve any issues. This collaborative approach should begin to reduce the numbers of students skipping school and being negatively affected by issues such as depression due to bullying.

Digital Support

Young people are increasingly turning to the internet for advice and support. At Ditch the Label, we provide the largest online support service for those who are either being bullied, or are bullying others. Support is confidential, innovative and empowering.
Please feel free to signpost your students to our website.

Help can be found here:

For Parents / Guardians

Aside from the below recommendations, we now have new guides and support materials written specifically for parents and guardians which are freely available here.

First and foremost, we advise parents to build open and honest relationships with their children so that they know they can talk to you about any issues that may be troubling them and create a home place culture that is inclusive and allows for freedom of expression. It is important they feel comfortable approaching parents for help as it can be daunting for young people to speak about their experience as they may be embarrassed, or even afraid of the potential repercussions of doing so.

Familiarise yourself with common warning signs that they may project if they are being bullied, these can often include a low mood, loss in appetite, a desire for isolation and sudden changes in behaviour, many of which have been identified in this report. If a child is being bullied, families must familiarise themselves with the school’s anti-bullying procedures, contact the school and follow up with what action is being taken. We also strongly recommend that parents familiarise themselves with social media platforms such as social networking sites and apps that are popular with young people in order to advise them on how to report content or bullying.

Young people often tell us they do not think their parents will understand, or take cyberbullying seriously so it is crucial to be aware of the severe consequences of bullying. For more information please visit the dedicated Parents and Guardians area which can be accessed by clicking on ‘For Parents’ at the bottom of our website at You will find full information on how to spot bullying, how best to help and detailed advice on reporting bullying.

Suggested reading for parents/carers:
– Signs your Teen is being Bullied
– When Teachers Don’t Act
– Top Ten Tips for Parents: How to talk to your son
– Sue Atkins on Talking to your Teen about Body Image

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For Teens

It is important for anybody who is being bullied to firstly understand that it is not their fault. The person doing the bullying is likely going through a difficult time or is projecting their low self-esteem onto others. It is always important to be vocal about bullying by reporting it or by talking about it with a friend, family member or one of our mentors at Ditch the Label.

Certain types of bullying are considered to be hate crimes and can be reported to the Police, based on severity. We always advocate more holistic approaches to tackling bullying and we have advice and support materials available on our website for those who may want to consider speaking to the person bullying them, or to better understand the psychology of those who bully.

Sometimes, bullying can have extreme impacts on those who experience it; especially if it is over a prolonged period of time. In cases of self-harm or suicidal thoughts, it is important to speak to an adult or trained professional as soon as possible. We recommend the Samaritans (116 123) and Childline (0800 11 11).

Ditch the Label provide a confidential online advice and support service:

Further help and support is available to anyone who has been, or is, experiencing bullying, including those who are bullying others, via our website at – talk to us today.


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